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Tui Allen (she/her)

Product Leader/Board Member/Advisor, Former Shopify

Tui brings over 20 years of proven experience building world-class technology products, services, and marketplaces for global businesses. Her experience includes being Head of Product for Shopify’s (SHOP) Financial Services where she led the direction of their banking and lending product portfolios. This included responsibility for Shopify Capital (delivering $4B+ in merchant funding), Shopify Balance (a newly launched banking platform), and Shopify's billing solutions.

Prior to Shopify, Tui was responsible for the direction of Blackbaud’s (BLKB) Fintech portfolio and vertical solutions. This included accounting and payments products and vertical CRM solutions for the education and arts & cultural markets. Her leadership on the Fintech portfolio resulted in +$200M ARR. She also led several acquisitions.

She's a public speaker on Product Management, Fintech, and Innovation. In addition, she is an advocate for diversity in tech, is frequently featured on industry podcasts, was quoted in “Embedded Finance” by Scarlett Sieber and Sophie Guibaud, and a board member at Engaging Creative Minds (ECM), a STEAM education-focused non-profit.


Building a startup within a scale-stage company

October 13, 2022  7:45 PM – 8:15 PM
Building on her years of experience running Fintech products at social good software titan Blackbaud, Tui navigated technical, regulatory, and industry obstacles to extend Shopify’s service suite for online retailers. In this session, Tui Allen walks us through the hard work of launching a new business model (banking and financial services) within an existing one (e-commerce.) See more.